'Art for a Concept Card'
The majority of times my ideas drive my art but at other times my art drives my ideas. Such is the case with this piece of art. I had doodled this character on a notepad next to my work station over the course of a few days. I liked the character and wondered if there was a way I could use it for something? Just to entertain myself I started writing down puns related to the art and then the idea hit me. Instead of a mere business card that had my name and contact information I'd create what I call a 'Concept Card'. It would be art driven but also have clever copywriting. So I started weaving the puns together and after a little refinement and help from a copywriter friend this was the result.
"Are you stumped? Is your project giving you a splitting headache? Neck on the chopping block? Woodn’t it be great if you had an artistic lumberjack to harvest a forest of ideas and create design that leafs the competition behind? You know, someone sharp to cut through the dull so your audience isn’t board? Try Vonster. Okay, so maybe you’ve got no axe to grind, but you should quit barking up the wrong tree. And how do I know the answers? Easy…a little birdie told me."
'Inside of Concept Card'
The 'Concept Card' will be the same size as a business card but fold out to be twice as tall. The bottom half will showcase the art and the top half is a speaking bubble with the above text in it. The back of the card will have my logo, contact information and a slogan that says "Spruce Up Your Creativity!"
'Outside Front and Back of Concept Card'
I have a couple other ideas for future 'Concept Cards' already sketched out and like this one the art is inspiring the idea. I gave the drawings to a copywriter and told him to go nuts and write it as if the character is speaking to my target audience, the results are pretty funny.
