
Some colorful backgrounds.
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Brand Larceny: Lorain County Visitors Bureau
Brand Larceny: Mardi Gras World
Brand Larceny: Divina Properties
Rogue Character: Rockhurst High School
The Creative Stages
1. A Fowl piece of mascot art. The art they provided as their existing mascot looked like a 20th generation photocopy.
2. Too adult and serious. My first rough sketch pushed it towards a more sophisticated NFL type look with the character. The client requested a younger and hipper hawk.
3. Youthful, but too aggressive. I looked at hawk photo reference and that was my problem, young hawks don't have smooth head feathers. So I re-worked the head and showed his teeth. (I know hawks don't have teeth) The client thought it was the right age now just too aggressive.
4. Youthful, confident and strong. The client was happy and approved the art for final build.
5. Drawing out shading details. With final approval I build out my vector art. One edit I did do was to shorten his beak a bit. I then printed it out and drew in my shading detail. Using this as my guide I then built it in vector form.
6. New high school mascot art. Final art delivered to agency.
Nose: I love this packaging BTW. I just used it because it makes a good "Red" nose to represent a cold. The juxtaposition with Pepsi is a bonus.
Eyes: The new Pepsi mark and the Xerox marble logo. Cross eyed if you will.
Eye Brows: Nike styled furrowed brow.
Tear: Kraft Foods brand frill.
Mouth: A downcast Amazon.com smile.
Thought: The new "Jack" in the Box isn't so nibble.
Beverage: Tropicana is tasting a bit sour of late.